?sci??
A Study
?????? of Marketing Strategy of High-Level English
???? Training Market
"Global
???? economic integration" is undoubtedly the Chinese
SCI???? language training market,
SCI???? ????,
?????www.lunwenxlx.com?
???? the main drivers
SCI???? of growth, along with the
???? process of economic globalization,
?? foreign language learning for the
???? Chinese people become
???? increasingly important. English as the common language of the
sci?? world, occupy most of the market in the proportion of
?? foreign language
???? training.
Meten
???? English is one
?????? of
sci?? the largest high-level English training
???? for the main business
paper of the private education groups, specific business
?????????? into adult English Education, Children's Use of English education, English Online English learning and corporate
???? training
???? organizations. After
sci???? years of effort, Meten English has become a research and development and teaching as one of
CPMP?? the
???? national large-scale
???? educational group. Currently the country has 32 teaching centers, more than
EI???? 2,000 employees. Among them, more than three hundreds foreign
EI?? teachers and
??SCI?? more
EI???? than 600 local teacher-strong faculty, teaching experience, training across the country each
????? year tens of thousands of students.
This
sci?? article from the
ei village consumer point
???? of view,
?? through questionnaires and interviews with consumer data analysis to China's largest private
2012???????? high-level English training companies
?????? – Meten
??????? Education Group as the
sci???? main object of study,
sci?? focusing on
???? high-level English education to explore our local enterprises in the competition with the strengths, weaknesses and the opportunities and challenges facing
???? the further discovery of high-level English training service
2013???? problems, put forward the direction of enterprise development and improvement strategies, on this basis, further analysis of English education enterprise business model, market competition strategy and
sci ?? services
SCI???? enhancing measures. In order to promote China's high-end English training services closer
sci?? to consumer demand
?sci?? and behavior,
????? to personal, professional
2012?????? and perfect the development of high-end enterprises to enhance their competitiveness in English Education
???? to provide
???? theoretical reference.
Specifically,
???? the main contents of this
paper include:
First, explain the chosen AP English as an example to discuss our
sci???? high-end English
?????? training business marketing strategy background and purpose , and to the
?????? theory of corporate marketing
?????? commenced the necessary review , thus forming a framework and
sci?? methodology for this study .
Secondly, the domestic
???? high-end
ei compendex English training industry overview
???? analyzed, mainly related to the " size of the domestic market,
sci?? English language training , English language
?????? training domestic main formats presented and the characteristics
???? of the
???? sci domestic high-end English training and
??? competition ,"
???? three aspects .
Again, on
????????? China 's high-end
???? English
?????? training
ei???? needs of the target market of consumers conducted research and analysis
???? , and
ei?? the analysis of the
???? survey , based
???? on the relevant data were analyzed , obtained relevant conclusions
????????? to meet
CPMP?? the current market .
Furthermore , combined with AP English
sci?? 's
ei?? own situation
EI???? ,
???? operating status of the market and competition situation analysis carried
?????? out ,
ei sci including " AP
ei?? English
sci???? course of development and
CPMP market positioning ,
???? key competitors and operating strategies introduced , as well
sci ???? as
???????? the
2010 sci use of
science citation index multiple models
??SCI?? of
sci ?? marketing and methods of a comprehensive analysis of the status of
???? competition in AP
?????? English product .
sci?? "
Finally , in the background
???? and a comprehensive analysis based on the AP English studies were targeted marketing strategy , and then puts forward some suggestions for improvement .
????????
???????????
