A Study
SCI???? of Marketing Strategy of High-Level English Training Market
"Global
?????? economic
?? integration" is
??????? undoubtedly the Chinese language training market, the
???? main
2012???????? drivers
???? of growth, along with
EI???? the process
sci?? of
???? economic globalization, foreign
?????? language learning for
???????? the
?????????? Chinese people
sci?? become increasingly important. English as
ei?? the common language of the world,
???? occupy most
???? of the
sci?? market in
CPMP?? the proportion of foreign language training.
Meten
????????? English is one of the largest high-level English training
???? for the
???? main business of the private education groups, specific business into
sci???? adult English Education, Children's Use of English
???? education, English Online
??? English learning and corporate
ei?? training organizations. After years of effort, Meten English has become a research and development and teaching as one of the national
???? large-scale
EI???? educational group.
CPMP Currently the country has 32 teaching centers, more than 2,000 employees.
?????? Among them, more than three hundreds foreign teachers and
??SCI?? more than 600 local teacher-strong faculty, teaching experience, training across
sci ?? the country each year tens
???? of thousands of students.
This article from the
???? consumer point
???? of view, through questionnaires and interviews with
science citation index consumer data analysis to China's
???? largest private high-level English training companies –
2013???? Meten Education
ei village Group as the main object of study, focusing on high-level
???? English education to explore our local enterprises in the competition with the strengths,
???? weaknesses
???? and the opportunities and challenges facing
?????? the further
?????? discovery of high-level English training service problems, put forward
2010 sci the direction
???? of enterprise
????? development and improvement strategies,
?????? on this basis, further analysis of English education enterprise
???? business model, market competition strategy and services enhancing measures.
SCI???? In order to promote China's high-end English training
?? services closer to consumer demand and
???? behavior, to personal, professional
ei?? and perfect the
sci???? development of
?sci?? high-end enterprises
paper to enhance their competitiveness in English Education to
???? provide theoretical reference.
Specifically, the main contents of this
paper include:
First, explain the chosen
?????? AP English as an example to discuss our high-end English training
sci?? business marketing strategy background
ei sci and purpose ,
???? and to the theory of corporate marketing commenced the necessary review ,
sci???? thus
???? forming
sci ???? a framework and methodology for this study
sci?? .
Secondly, the
????????? domestic high-end English training industry overview analyzed,
ei???? mainly related to the
EI?? " size
???? of the domestic market, English language training , English language training
???? domestic main formats presented and
?????? the characteristics of the domestic
???? high-end English training
???? sci and
2012?????? competition ," three aspects
sci?? .
Again, on China 's high-end English
sci?? training needs
?????? of the
???? target market of consumers conducted research and analysis , and the
sci ?? analysis of the survey , based
sci?? on the relevant data were analyzed , obtained relevant conclusions to meet the current market .
Furthermore , combined with AP
???? English 's own situation , operating status of the market
???? and competition
?? situation
???? analysis carried out , including " AP
?????? English course of
?sci?? development and
??SCI?? market positioning , key competitors and operating strategies
SCI???? introduced ,
???? as well as the use of multiple models of
sci?? marketing and methods of a
???? comprehensive analysis of
CPMP?? the status of competition in
EI???? AP English product
ei compendex .
????? "
Finally , in the background and a
sci???? comprehensive analysis based on the AP English
???? studies were targeted marketing strategy , and then puts forward some suggestions for improvement .
????????
???????????????????
